Deep Ties and Connections to UW–Madison Bolster Creative Destruction Lab Launch in Wisconsin

The University of Wisconsin–Madison has long been recognized as a leading driver of economic development in the Midwest and beyond. A new partnership with the Creative Destruction Labpositions UW to further spur innovation from high-potential, technology-driven startups.

Creative Destruction Lab logo

Last summer the Creative Destruction Lab (CDL) partnered with UW–Madison and Madison-headquartered American Family Insurance to open CDL-Wisconsin and develop the CDL Risk program. CDL-Wisconsin is only the second U.S. location for CDL.

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